Privacy Policy

Who we are

Suggested text: Our website address is: https://www.drve.co.uk.

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Last Updated: 14 July 2025

Who We Are

drve is a UK-based online retailer specializing in automotive apparel. Our registered office is at [Your Company Address], and we are committed to responsible and fair data practices. For data protection queries, contact our Data Protection Officer at backoffice@drve.co.uk . At drve., we are committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal data. This Privacy Policy explains how we handle your information when you visit our website drve.co.uk, make purchases, or interact with our services. We operate in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

Information We Collect

Personal Details: Name, billing and shipping addresses, email address, and phone number when you place an order or create an account.

Payment Information: Payment details (e.g., card details or PayPal information) processed securely via our payment provider. We do not store full payment details.

Website Usage Data: IP address, browser type, device information, and browsing behavior (e.g., pages visited, items added to cart) collected via cookies and analytics tools.

Marketing Preferences: Your choices regarding newsletters, promotions, or personalized offers.

Customer Support Data: Information provided when you contact us, such as emails, chat logs, or feedback.

How We Use Your Information

We use your data responsibly to:

Ensure a fair and inclusive shopping experience by personalizing content (e.g., size recommendations) where consented.

Process and fulfill your t-shirt orders, including shipping and returns.

Communicate with you about your orders, account, or customer service inquiries.

Improve our website and services through analytics (e.g., understanding popular products).

Send marketing communications (e.g., newsletters or promotions) if you have opted in.

Comply with legal obligations, such as tax reporting or fraud prevention.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Legal Basis for Processing

We process your data based on the following legal grounds under the UK GDPR:

Legal Obligation: To comply with UK laws, such as tax or consumer protection regulations.

Contractual Necessity: To fulfill your orders (e.g., processing payments and shipping t-shirts).

Consent: For marketing emails or non-essential cookies, which you can withdraw at any time.

Legitimate Interests: To improve our website, prevent fraud, or personalize your experience, provided this does not override your rights.

Sharing Your Information

We only share your data when necessary and with trusted parties:

  • Service Providers: Third parties like payment processors (e.g., Stripe, PayPal), shipping companies (e.g., Royal Mail), and website hosting providers.
  • Analytics Tools: Tools like Google Analytics to understand website usage (anonymized where possible).
  • Legal Requirements: If required by law, such as for tax audits or law enforcement requests.

We do not sell your data to third parties. All data sharing complies with UK GDPR and is governed by strict agreements to protect your privacy.

Cookies and Tracking

Our website uses cookies to enhance your experience:

  • Essential Cookies: Necessary for website functionality (e.g., maintaining your cart).
  • Analytics Cookies: To analyze site performance and user behavior.
  • Marketing Cookies: To deliver personalized ads (only with your consent).

You can manage cookie preferences via our cookie consent tool. For more details, see our Cookie Policy at [Your Website URL]/cookie-policy.

Data Retention

We retain your data only for as long as necessary:

Analytics data: Anonymized after 26 months (Google Analytics default).

Order information: Kept for 7 years to comply with UK tax laws.

Account data: Retained while your account is active or until you request deletion.

Marketing data: Kept until you unsubscribe or withdraw consent.

Your Rights

Under the UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data.
  • Rectification: Correct inaccurate data.
  • Erasure: Request deletion of your data (subject to legal obligations).
  • Restriction: Limit how we process your data.
  • Portability: Receive your data in a structured, machine-readable format.
  • Objection: Object to processing for marketing or legitimate interests.
  • Withdraw Consent: Opt out of marketing or non-essential cookies at any time.

To exercise these rights, contact us at [Your Email Address]. We will respond within 30 days. You can also lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

Data Security

We use industry-standard measures to protect your data, including:

  • Secure Sockets Layer (SSL) encryption for website transactions.
  • Secure payment gateways that comply with PCI-DSS standards.
  • Regular security audits of our systems.

International Data Transfers

If we transfer data outside the UK (e.g., to a US-based analytics provider), we ensure compliance with UK GDPR through Standard Contractual Clauses or other safeguards to protect your data.

Children’s Privacy

Our services are not intended for individuals under 16. We do not knowingly collect data from children. If you believe we have such data, contact us immediately at backoffice@drve.co.uk.

Changes to This Policy

We may update this Privacy Policy to reflect legal or operational changes. We will notify you of significant updates via email or a website notice. Check this page regularly for the latest version.

Contact Us

For questions or concerns about this Privacy Policy, contact:

backoffice@drve.co.uk

We are dedicated to handling your data with fairness, inclusivity, and responsibility, ensuring a trustworthy shopping experience.